Media and entertainment companies face many new challenges as they prepare for the future world of media. The combination of new technologies and economic pressure on core operations raises the stakes for making the right business decisions, as well as avoiding the wrong ones.
The networked, digital world has brought about the most profound change the entertainment and media industry has seen in decades. Entertainment and media spending will continue to grow rapidly. However, because consumers have a finite amount of time to devote to leisure activities, the offerings that earn and hold their attention are those that will drive the success of the industry.
Meeting the expectations of the consumer
The consumer is living a 30 hour day, simultaneously dividing their attention between satellite radio or television, network or cable TV, music systems and DVD’s, gaming consoles and Internet devices, bound books and e-books, online papers and magazines. They are living in an on demand world: doing enough of this simultaneously to add up to 30 hours of daily, à la carte media consumption.
Where can we help?
In a time that will see consumers given more choice than ever, the way in which an organisation differentiates itself is through its contact and relationship with its customers.
We have already helped a number of organisations in this sector increase competitive advantage, helping them connect with their customers using technology as the enabler. Through our experience and knowledge, we have a clear understanding of the issues facing the media and entertainment industry and can create a solution that will deliver results.