Listen, we must approach the global pandemic Coronavirus with sense and sensibility. Anything else and we end up in chaos – and chaos doesn’t get us anywhere. To beat this thing, we must unite as people, colleagues, businesses, families and nations. We must take logical and thoughtful steps backed by science to come away as unharmed as possible.
But do you know what, despite all that, sometimes you just need to say screw you to Coronavirus. That’s what many of you have already been doing.
Over the past couple of weeks, businesses from around the world have been sticking two fingers up in defiance of Covid-19. Some have swiftly altered their typical business models and priorities to ensure the continuation of their livelihoods and local communities.
Here are some of the best and most ingenious ways in which businesses are taking the fight to Coronavirus:
3. Businesses are giving away their excess toilet paper to people
Can you spare a square? Perhaps just one ply? Looking at supermarket shelves from around the world, I’m guessing not. However, Atlanta-based marketing firm Trevelino/Keller made headlines last week after discovering an old supply cupboard filled with enough toilet rolls to wipe a thousand… well let’s retain some subtlety, shall we?
Rather than keeping this nest egg quiet and hoarding it for themselves like a TP-obsessed Smaug, the company decided to give it all away to people who had no squares, plies or rolls to speak of. Not only that, but they have also since created the Toilet Paper Exchange, an online portal where companies can donate their excess toilet paper to those that need it, then hosting drive-thru giveaways where the donated rolls are chucked through car windows to ensure social distancing is maintained.
2. Bedford teachers have become lollipop men and women
With an increased coronavirus risk to lollipop people meaning that many of them have had to self-isolate, the local Bedford council found themselves without any cover for the school runs. Enter the teachers.
Yes, rather than let cars and children engage in the most dangerous game of tag ever, the teachers of Castle Newham School in Polhill Avenue decided to don the green jackets themselves to ensure that the young students got to school safely and on time, every time. A resourceful lot, the teachers have been making their lollipop sticks (out of lollipop sticks?!) with some even enjoying their new roles more than teaching.
“It was the best part of my day’, vice-principal Jenny Gayter said.
1. James Dyson designed a new ventilator in 10 days and will supply 15,000 to help fight Coronavirus
James Dyson, the mastermind inventor known for his vacuum cleaners, hairdryers and various other cyclone related gadgets, has come out of international retirement to join the fight against Coronavirus.
After receiving the call directly from British Prime Minister Boris Johnson, Dyson immediately promised to send Boris a hairdryer, but not before first pledging to help build and deliver 15,000 ventilators – a key medical device needed to treat Covid-19.
In an email to employees, Sir James Dyson confirmed that the Government had placed an order for 10,000 “CoVent” ventilators with a further 5,000 being donated to global efforts.
“This new device can be manufactured quickly, efficiently and at volume,” said the English innovator.
He also did all this in like 10 days, which you know, show off.
Approaching this worldwide pandemic with positivity and ingenuity is key to surviving this outbreak and flourishing come to the other side, whenever that may be. It is these businesses that adapt by coming up with new ways to help the community or serve their markets that will thrive once this is all over.
As key workers, Excell is 100% committed to keeping your business up and running during this tough time, helping you reach new markets with a fresh perspective. Drop us a line on 0800 1 959 959 or email firstname.lastname@example.org and we’ll be happy to talk you through setting up your toilet role dispensary scheme.