Only businesses who grasp the ever-changing nature of the modern business world will be able to stay on the top… but to give you a helping hand, we’ve looked into the future and identified four key areas where technology is going to change business in 2015…
Progress at the palm of your hand
The Internet has left the desktop. Today business people can be online 24/7, thanks to a myriad of handheld devices they have at the reach of their hand. No matter if it is an all-inclusive ultrabook, a cutting-edge tablet or a state-of-the-art smartphone, those handheld devices literally bring progress to the palm of your hand. Operating systems, like Android, Windows 10 and iOS enable their users to work on the go and access their edited data when they sit at their desktop or laptop computers. An opportunity to work from any Internet-covered shed will keep producing incredible business stories and chances in 2016, as well as in the aftermath.
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Business face(s) of social media
Only twenty years ago people mainly used to learn more about the world around them from books or TV-programs. Nowadays, social media have become the main information hubs. With a growing trend of using social media both as means of socialisation and mediators in business collaboration, we can expect that 2016 will also see a further development of social media in the business context. Also, as more and more social media users skip search engines and simply go directly to their social profiles, it is clear that the SEO potential of social media will grow in 2016, as well.
New trends in business promotion
Knowing that the number of Internet users is constantly growing, it goes without saying that the next few years will also change the way we promote our businesses. First of all, online marketing is spreading like wildfire and it has already forced business owners to include this form of advertising in their business plans. Secondly, the fall in the number of printed newspapers is a clear indicator that businesses should not waste their money on such ads. When it comes to promo materials such as leaflets, they should not be completely abandoned. However, leaving printing services to professional agencies is much smarter and economical than doing it on your own.
Payments moving online
As the number of online shoppers is going up, they are being followed by new payment systems and methods. It looks now that credit cards are becoming obsolete and in the years to come it is expected that mobile phones and other touch-friendly devices will push out cash and bank cards as means of payment. Also, a study (brought by Mashable) conducted on this topic has shown that more than 65% participants think mobile payments will have replaced cash and bank card transactions by 2020.
Thanks to the Internet, some aspects of business conduct will be less complex and much faster in 2016. On the other hand, the whole world is becoming a single market and it will be interesting to see what such a crowded market will bring in the future. 2016 is only the start in a rapidly changing business world that will look much different by 2020. Business owners only have to accept the reality and implement tech innovations in their business agendas to benefit.